Wednesday, October 14, 2009

Barry Judge, Chief Marketing Officer of Best Buy


Today I had the opportunity to speak with Mr. Barry Judge, the Chief Marketing Officer of Best Buy. I know how busy he must be and I am extremely grateful for the time he set aside for my blog.

When asked the question, “What has made you successful in your career?” he had a short but direct answer. He said, “I think it’s a combination of luck, passion and drive to do a great job.” Mr. Judge then went on to explain that he has always been curious and interested in what’s new and different, this is especially important in a marketing position. He encouraged me, as well as college students nationwide, to keep trying new and exciting things and to never be bored with your work.

When explaining a turning point in his career that made him who he is today he explained that he went to college and immediately worked at an advertising agency. He then went back to business school and started at a package goods marketing firm, the “expected career path”. After deciding that package goods marketing wasn’t for him he decided to begin fresh with a new, start up company. He had several diverse experiences and was able to view the different sides of marketing.

The last question I asked Mr. Judge was, “What was your first job out of college and how does that experience relate to your current position?” His answer was immediate and a little shocking. He told me that he starting working for a small company doing marketing and was fired within six months. Mr. Judge explains that he believes it was because he had no training. He urges college students to not work for just “any company” but instead look around. Research companies that have great training programs and where you are able to work for people you respect. That is the company that you will benefit from.

Thank you so much Mr. Judge!

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